Dublin 08th November - Shimmer Research, Ltd. proudly announced today that it monitored the psychological arousal of 90 people simultaneously, and in real time, using its NeuroLynQ Platform. This performance shatters the previous record of 45 people, also held by Shimmer’s NeuroLynQ system. This project was done as part of the production of Derren Brown: Sacrifice which was recently released by NETFLIX.
Dublin 22nd October 2018– Geoff Gill, President of Shimmer Americas, and Dr.Tedi Asher, Neuroscience Researcher at Peabody Essex Museum (PEM) Massachusetts, will this year be presenting at the Shopper Brain Conference, Amsterdam on November 7-9th, 2018.
Geoff Gill, President of Shimmer Americas and pioneer in the Neuromarketing industry talks to Bob Lederer the host of Research Business Daily Report (RBDR), on the challenges the neuromarketing industry faces and why neuromarketing, and particularly biometrics, will fundamentally change the marketing research industry in the future.
When it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a higher stated response that those themed around athletics, product benefits or emotional pull.
Shimmer Research, a leading provider of medical grade wearable wireless sensors, announced the addition of cutting-edge new features to the latest release of its NeuroMarketing platform - NeuroLynQ. This latest release comes after a series of updates and improvements to the Group Quantification software, which focuses on the rapid and continuous improvement of the user experience…
Shimmer is confirmed for the Advertising Research Foundation's flagship conference: CONSUMERxSCIENCE. This conference will focus on a deep understanding of consumer behavior/drivers of creative excellence with a scientific lens. Shimmer will be exhibiting both days of the conference, so we look forward to an exciting couple of days in New York City.
BOSTON MA, February 7, 2018 - Shimmer Research, a leading provider of medical grade wearable wireless sensors, announced today its NeuroLynQ platform was used in a first of its kind study by Ipsos to measure the non-conscious response to all commercials during the 2018 Super Bowl in real time. Ipsos, a global market research firm, invited 45 football fans from both teams to watch the game in a theatre in New York City on Sunday, February 4, 2018. Each participant wore the NeuroLynQ sensor for the full duration of the game – over four hours. The sensors measured the galvanic skin response (GSR) of participants then wirelessly transmitted the data to a server which processed the data to generate a quick, read on the whole audience’s responses.
Shimmer will be in attendance at QRCA's 2018 Annual Conference. QRCA is a global association of the world's most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. This is Shimmer's first time attending this conference, so we are excited to see what it has to offer and meeting all attending!
Boston, 17th July 2017 – register for a free webinar dedicated to introducing new methodologies for applied neuroscience. Shimmer will be joining HCD Research, one of the world’s leading marketing and consumer science companies and Interactive Video Productions, a leader in the field of innovative research technology labs to discuss what new methodologies are available to discover insight and understanding to a subjects complete response to media.
Dublin 02nd May -Tobii Pro, the global leader in eye tracking research solutions, has partnered with Shimmer and integrated their wearable wireless GSR (galvanic skin response) sensor into its software analysis platform, Tobii Pro Lab. By combining eye tracking with GSR, marketers, usability and academic researchers can link visual attention with arousal levels to get a fuller understanding of the emotional state and origins of stress.
Come and meet the Shimmer Team at the NeuroMarketing World Forum in London from the 29th - 31st March where you will have the opportunity to see how easy it can be to collect biometric data from multiple persons via our new Turnkey group data collection solution, NeuroLynQ. Organise a meeting with us beforehand here.
Dublin, 21st April, 2016, – Shimmer, global leading provider of wearable sensor technology, has announced the release of the first of its kind, Group Quantification System- NeuroLynQ. The new wearable sensor system will be available to pre-order from today, providing neuro marketers, neuroscientists and neuro research specialists with a 36 sensor system that can provide unprecedented insight into the emotional reactions of a large group of people.
Dublin, 13th August 2015 - Shimmer has successfully conducted the first of its kind Emotional Group Quantification Experiment in conjunction with the Science Gallery, Dublin with over 100 participants taking part.
Shimmer is delighted to announce that we will be part of an exciting 'Group Quantification' experiment taking place at the Science Gallery, Trinity College Dublin on Tuesday March 31st 2015. Participants will relax and enjoy a hand-picked selection of the best sci-fi shorts of recent years while wrist worn Shimmer sensors log their reactions, measuring heart rate, skin conductance and motion.