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    <loc>https://www.neurolynq.com/home</loc>
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    <lastmod>2023-10-18</lastmod>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - TURNKEY SYSTEM INCLUDES EVERYTHING YOU NEED</image:title>
      <image:caption>No matter what package you choose for your application, The NeuroLynQ system includes everything you need to get started. Choose options from 1 to 45+ sensors measuring Galvanic Skin Response and ECG Heart Rate along with a powerful laptop preloaded with the NeuroLynQ Software that is packed with many unique features: - Live response window showing realtime feedback - Video Playback of data and video stimuli as it happened - Biometric trace overlaid on stimuli video - Add Event Markers to highlight moments of interest</image:caption>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - Fast</image:title>
      <image:caption>Analysis can be carried out in real-time. A video with a trace is available immediately upon completion of data collection</image:caption>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - Cost Effective</image:title>
      <image:caption>Typically costs less than a single study from a full-service Neuromarketing firm. NeuroLynQ by Shimmer also offers rental and service options</image:caption>
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    <image:image>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - Easy To Use</image:title>
      <image:caption>Aggregate metrics are based on the % of the audience who are responding. Aggregating and segmenting the results is easy</image:caption>
    </image:image>
    <image:image>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - Flexible</image:title>
      <image:caption>NeuroLynQ can be used for a quick real-time read on audience response or to collect the highest quality raw data at higher rates</image:caption>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - Audience Reactions to key Brexit Politicians Foreign leaders generate highest emotional engagement</image:title>
      <image:caption>Shimmer Research and Bellwether Citizen Response teamed up using NeuroLynQ to tap into voters’ deepest sentiments on Brexit. An audience of 30 persons were exposed to 11 different Brexit figures discussing various issues related to Brexit. NeuroLynQ captured GSR and ECG data to measure the audience's emotional reactions to each figure. The findings give great insight into how positive and negative framing of messages can impact emotional responses in a political sphere.</image:caption>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - Delivering Large Scale Remote Biometric Research</image:title>
      <image:caption>NeuroLynQ@Home enables the collection of biometric data straight from the participants home environment. NeuroLynQ software platform allows for data from many participants to be easily synced to generate large data sets and aggregated results. Inbuilt metrics identify key moment of interest.</image:caption>
    </image:image>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG</image:title>
      <image:caption>Remote</image:caption>
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    <image:image>
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      <image:title>NeuroLynQ | Biometrics platform | Measure up to 45 people simultaneously | GSR &amp; ECG - A flexible platform for understanding the emotional response of an individual or group in real-time</image:title>
      <image:caption>Learn More</image:caption>
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  </url>
  <url>
    <loc>https://www.neurolynq.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/5/8/shimmer-researchs-neurolynq-platform-generates-ground-breaking-neuromarketing-analysis-of-superbowl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/5/9/advertising-research-foundation-consumerxscience-march-27-28-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-05</lastmod>
  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2017/7/17/neuroscience-webinar-featuring-shimmer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-05</lastmod>
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      <image:title>Blog - NeuroScience Webinar featuring Shimmer</image:title>
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  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/6/12/qrca-2018-annual-conference-january-24-26</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-05</lastmod>
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  <url>
    <loc>https://www.neurolynq.com/blog/2015/2/19/shimmer-hosting-group-quantification-experiment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-19</lastmod>
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      <image:title>Blog - Shimmer Hosting ‘Group Quantification’ Experiment</image:title>
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      <image:title>Blog - Shimmer Hosting ‘Group Quantification’ Experiment</image:title>
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      <image:title>Blog - Shimmer Hosting ‘Group Quantification’ Experiment</image:title>
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  <url>
    <loc>https://www.neurolynq.com/blog/2018/6/12/neuromarketing-world-forum-march-2017</loc>
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    <priority>0.5</priority>
    <lastmod>2018-10-05</lastmod>
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  <url>
    <loc>https://www.neurolynq.com/blog/2017/5/2/tobii-pro-integrates-shimmers-galvanic-skin-response-into-software-platform-for-eye-tracking-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-05</lastmod>
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      <image:title>Blog - Tobii Pro integrates Shimmers galvanic skin response into software platform for eye tracking research</image:title>
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  <url>
    <loc>https://www.neurolynq.com/blog/2018/6/12/neurolynq-just-got-better-v100-now-released</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-05</lastmod>
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      <image:title>Blog - NeuroLynQ Just Got Better! v1.0.0 Now Released</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1528827913796-ISHVLS2GIVR8U1466M47/Video+Assistant+Screenshot.PNG</image:loc>
      <image:title>Blog - NeuroLynQ Just Got Better! v1.0.0 Now Released</image:title>
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    <image:image>
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      <image:title>Blog - NeuroLynQ Just Got Better! v1.0.0 Now Released</image:title>
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  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/6/12/the-power-of-measuring-emotion-shimmer-research-quantifies-reaction-to-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-05</lastmod>
    <image:image>
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      <image:title>Blog - The Power of Measuring Emotion: Shimmer Research quantifies reaction to Media</image:title>
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    <image:image>
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      <image:title>Blog - The Power of Measuring Emotion: Shimmer Research quantifies reaction to Media</image:title>
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  <url>
    <loc>https://www.neurolynq.com/blog/2016/4/21/shimmers-highly-anticipated-group-quantification-solution-neurolynq-hits-the-market</loc>
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    <priority>0.5</priority>
    <lastmod>2018-07-05</lastmod>
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      <image:title>Blog - SHIMMERS HIGHLY ANTICIPATED GROUP QUANTIFICATION SOLUTION NEUROLYNQ HITS THE MARKET</image:title>
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  <url>
    <loc>https://www.neurolynq.com/blog/2018/7/10/humorous-ads-beat-sporty-ads-screened-around-world-cup-game-shows-biometric-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-19</lastmod>
    <image:image>
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      <image:title>Blog - Humorous ads beat sporty ads screened around World Cup game, shows biometric testing</image:title>
      <image:caption>Typical moderator screen in NeuroLynQ Software</image:caption>
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    <image:image>
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      <image:title>Blog - Humorous ads beat sporty ads screened around World Cup game, shows biometric testing</image:title>
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    <image:image>
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      <image:title>Blog - Humorous ads beat sporty ads screened around World Cup game, shows biometric testing</image:title>
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    <image:image>
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      <image:title>Blog - Humorous ads beat sporty ads screened around World Cup game, shows biometric testing</image:title>
      <image:caption>NeuroLynQ Sensor worn on the hand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1531248184366-1K0FYEF6G532FIPJCTAC/Shimmer-and-gfk-group-shot.jpg</image:loc>
      <image:title>Blog - Humorous ads beat sporty ads screened around World Cup game, shows biometric testing</image:title>
      <image:caption>Participants watching the game</image:caption>
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  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/10/18/the-challenges-and-future-of-neuromarketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-10-19</lastmod>
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      <image:title>Blog - The Challenges And Future Of Neuromarketing</image:title>
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  <url>
    <loc>https://www.neurolynq.com/blog/2018/10/22/applying-neuromarketing-in-practice-shimmer-is-presenting-at-shopper-brain-amsterdam</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-11-13</lastmod>
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      <image:title>Blog - Applying Neuromarketing in Practice – Shimmer Is Presenting At Shopper Brain, Amsterdam</image:title>
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  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/11/16/neurolynq-awarded-best-new-wearable-technology-device</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-11-16</lastmod>
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      <image:title>Blog - NeuroLynQ Awarded Best New Wearable Technology Device</image:title>
      <image:caption>President of Shimmer Americas Mr. Geoff Gill accepting Shimmers best new wearable technology award for NeuroLynQ in Santa Clara, CA</image:caption>
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  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2018/11/12/shimmers-neurolynq-shatters-world-record-for-monitoring-and-analyzing-the-most-peoples-subconscious-response-in-real-time</loc>
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      <image:title>Blog - Shimmer's NeuroLynQ Shatters World Record for Monitoring And Analyzing The Most People's Subconscious Response In Real-Time</image:title>
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      <image:caption>Derren Brown examining audience response metrics</image:caption>
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      <image:title>Blog - Shimmer's NeuroLynQ Shatters World Record for Monitoring And Analyzing The Most People's Subconscious Response In Real-Time</image:title>
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      <image:title>Blog - Shimmer's NeuroLynQ Shatters World Record for Monitoring And Analyzing The Most People's Subconscious Response In Real-Time</image:title>
      <image:caption>Crew and Audience members preparing for filming</image:caption>
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      <image:title>Blog - Shimmer's Presentation at the Shopper Brain Conference 2018</image:title>
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      <image:title>Blog - Ipsos Uses Shimmer’s NeuroLynQ Platform to Conduct the First All-Wireless Neuromarketing Super Bowl</image:title>
      <image:caption>Geoff Gill, President Shimmer Americas</image:caption>
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      <image:caption>Ipsps &amp; Shimmer Superbowl Participants party</image:caption>
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      <image:title>Blog - Shimmer Launches Version 2.0 of its NeuroLynQ™  Neuromarketing Platform</image:title>
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    <loc>https://www.neurolynq.com/blog/2019/10/17/foreign-leaders-generate-more-emotional-response-from-dublin-voters-than-irish-politicians-on-brexit</loc>
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      <image:title>Blog - Foreign leaders generate more emotional response from Dublin voters than Irish politicians on Brexit</image:title>
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    <lastmod>2019-10-21</lastmod>
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      <image:title>Blog - Superbowl Study 2020: The Game was Great, But How About that Halftime Show?</image:title>
      <image:caption>Figure 2 Emme Maribel Muñiz first appearance</image:caption>
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      <image:caption>Figure 1 High Point During Shakira's Routine</image:caption>
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    <lastmod>2020-02-27</lastmod>
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  <url>
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      <image:title>Blog - USF Researchers Use Biometric Sensors To Measure The Emotional Response To A Presidential Debate</image:title>
      <image:caption>USF students and faculty volunteers watch the Feb. 19 Democratic Presidential Primary while hooked to biometric sensors. Mark Schreiner WUSF Public Media</image:caption>
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      <image:caption>Rob Hammond, Dir. of the USF Muma College of Business Center for Marketing and Sales Innovation, and Geoff Gill of Shimmer America look at the real-time readings. CREDIT MARK SCHREINER / WUSF PUBLIC MEDIA</image:caption>
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      <image:caption>Another moment participants responded to was when former Vice President Joe Biden chimed into one discussion with ‘Can I say something?’ CREDIT SHIMMER</image:caption>
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      <image:caption>Almost 45% of participants had a moderate to strong emotional response to when Mass. Sen. Elizabeth Warren challenged former NYC Mayor Michael Bloomberg to release former female employees from non-disclosure agreements. CREDIT SHIMMER</image:caption>
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      <image:caption>A student wears a biometric device, which is attached to a pair of pads taped to her fingers. CREDIT MARK SCHREINER / WUSF PUBLIC MEDIA</image:caption>
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    <image:image>
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      <image:title>Blog - USF Researchers Use Biometric Sensors To Measure The Emotional Response To A Presidential Debate</image:title>
      <image:caption>Sarah Gimbel, a USF senior who participated in the biometric sensor demonstration, also works at the Muma College of Business Center for Marketing and Sales Innovation. She and Rob Hammond recently showed the biometric sensors to USF officials, including President Steven Currall. CREDIT MARK SCHREINER / WUSF PUBLIC MEDIA</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Ipsos, IVP Research Labs, Schlesinger Group to Employ Shimmer’s NeuroLynQ™ to Analyze Super Bowl Audience Reaction Live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2022/9/22/shimmer-releases-a-new-starter-essentials-kit-package-making-integrating-neuromarketing-tools-more-accessible-when-introducing-neuromarketing-techniques</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1615294881379-25EDZBHN3FBTJQ228289/neurolynq%40home-main-ss.com-press-release1.jpg</image:loc>
      <image:title>Blog - Shimmer Releases a new starter Essentials Kit Package, making integrating Neuromarketing tools more accessible when introducing Neuromarketing techniques - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2023/5/4/neurolynq-study-featured-in-2023-neuromarketing-yearbook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-05</lastmod>
  </url>
  <url>
    <loc>https://www.neurolynq.com/blog/2024/2/6/neuromarketing-world-forum-march-20-21-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
  </url>
  <url>
    <loc>https://www.neurolynq.com/background-pics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1528313752860-DR8K221M3NFSAHMSNLJ8/Heart3.png</image:loc>
      <image:title>Background pics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1528313752860-DR8K221M3NFSAHMSNLJ8/Heart3.png</image:loc>
      <image:title>Background pics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1528312966457-OUJCRC8M28WB1ZAOCI0N/Heart4.png</image:loc>
      <image:title>Background pics</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1528819908715-JAEFJPDW1V9EIWWIGDOM/Heart5.png</image:loc>
      <image:title>Background pics</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537283793842-9C46EZWRF3QNG3GBF2KG/Ipsos.png</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - IPSOS SUPERBOWL</image:title>
      <image:caption>Real-time, live GSR metrics from 45 people were monitored throughout the Super Bowl for IPSOS. This significant, first of its kind study allowed them to measure in real time, the nonconscious response of the audience to every commercial throughout the game and rank the different ads according to their proprietary Super Score. Key to the study was the real-time analysis which allowed them to be first to market with their analysis within hours of the game finishing. A Tide Ad was found to generate the largest response. See IPSOS Press Release here.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1540377211906-KOF3C25IK49EAMWF4511/Shimmer-and-gfk-NeuroLynQ-software_moderator.jpg</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - GfK/Shimmer World Cup Study</image:title>
      <image:caption>GfK and Shimmer studied 42 people live during the France-Peru World Cup game, including 21 ads during halftime and immediately before the game. The findings included: - Overall, humorous ads trigger greater conscious and unconscious response than ads themed around athletics, product features or emotional pull, when screened around a big sporting event - For the sports-themed ads, the best response was gained by those with lots of dynamic interaction between athletes, which showed faces of the athletes, not their backs, and including cheering or shouting - Ads featuring products or product benefits triggered lower conscious and unconscious response, with clear indications of a disconnection between the ads’ tone (product focus, business-like) and the audience mindset (anticipation, excitement, having fun) For more info on the findings see the GFK blog piece here, while this video here shows a real time trace of how the audience reacted to a particular Ad.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537284535389-NUWU0JFBJTLFK8YL6IZ9/Mr%2Bclean.png</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - SHIMMER’S FAVORITE SUPER BOWL COMMERCIALS</image:title>
      <image:caption>We gathered the Shimmer team to watch the best and the worst of 2017's Super Bowl Commercials to test the emotional response of an audience to advertising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1683187148620-SJ9QZ52X3JW0SD77UFJ3/study+pic.PNG</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - Can Viewing Landscape Paintings Reduce Stress?</image:title>
      <image:caption>The pandemic has exponentially worsened the emotional health of individuals across the board, from stress-filled environments for front-line workers and employees of essential industries, to housebound elderly, educators teaching on-line, and students learning from home. Nature exposure has been associated with stress-reduction, but can landscape paintings—a nature surrogate—deliver the same effect?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1570608356568-QHVQFRFE4XY0WKK1HG6K/Palavar1.PNG</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - Measuring Emotional Responses to a Live Concert</image:title>
      <image:caption>Palaver Strings, the Music Ensemble in Residence at the Boston Center for the Arts (BCA), wanted to evaluate its approach scientifically to the importance of context to live performance by monitoring a live performance and enlisted Shimmer’s NeuroLynQ platform to perform the study. NeuroLynQ collected galvanic skin responses (GSR) from the participants – both audience members and performers – and measured their psychological arousal continuously during the performance. This leads to some very interesting findings which you can read more about here. Thanks to NMSBA and INsights for this feature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1549541963933-IJN5UOG1AOXEBP2OKR1B/Superbowl1.jpg</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - Google generates highest emotional engagement from Super Bowl LIII Ads</image:title>
      <image:caption>Following on from the success of Super Bowl LII, Ipsos once again employed Shimmer’s NeuroLynQ platform to measure the emotional engagement of football fans. 37 participants were gathered for a Super Bowl party and fitted with NeuroLynQ sensors which passively captured their Galvanic Skin Response (GSR) throughout the viewing of the game and of course the all important Super Bowl commercials. Following the game the NeuroLynQ software quickly kicked into action and within minutes was able to decode which ads had the strongest impact. You can read more about this study and find out which big brands best captured the emotional engagement of the participants by clicking below.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537284641113-TD248ZYC3C97NDGOPLOR/Art1.jpg</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - PEABODY ESSEX MUSEUM</image:title>
      <image:caption>Peabody Essex Museum (PEM), a leading art and history museum, is using NeuroLynQ Mobile in a series of studies to understand how visitors interact with their art exhibits with the ultimate goal of improving the visitor experience. Participants walk through the museum wearing the Mobile NeuroLynQ. They can walk freely and unattended, making the study seem very natural to the participant. Depending on the study, visitors may interact with different prompts or even smart phone apps. The biometric responses and the videos are analyzed to provide both nonconscious and behavioral responses. Check out this video here to learn more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1540380777364-AZM5LFN00RFVMNTYKJAB/Salami+pic.PNG</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - Product Concept Testing</image:title>
      <image:caption>21 people were shown 4 TV ads and 10 product concepts, followed by a focus group discussion – all in a single session in less than an hour. Both biometric and qualitative input was received. Biometrics provided quantitative results on all the content and qualitative input was integrated in the analysis.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1588848073121-26P038KJLXTA6RUW7VG3/NeuroSpot1.PNG</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - Understanding Live Rugby League Stadium Experience and its Impact on Advertising</image:title>
      <image:caption>NeuroSpot used NeuroLynQ to measure emotional reactions of fans during a Rugby League game in New Zealand. In particular they explored how team sponsorship impacts their brand association with fans. As part of this study, 20 Vodafone Warriors fans were asked to watch the game from a media box at Mt Smart Stadium. Throughout the game, NeuroSpot was able to measure second-by-second fluctuations in fan emotion - and identify what caused it.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1574430197386-X24C0Y3TG2BJR12RYC64/Brexit2.jpg</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others - Audience Reactions to key Brexit Politicians</image:title>
      <image:caption>Shimmer Research and Bellwether Citizen Response teamed up using NeuroLynQ to tap into voters’ deepest sentiments on Brexit. An audience of 30 persons were exposed to 11 different Brexit figures discussing various issues related to Brexit. NeuroLynQ captured GSR and ECG data to measure the audience's emotional reactions to each figure. The findings give great insight into how positive and negative framing of messages can impact emotional responses in a political sphere.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538746785491-B7CJB1M6LVFZ71CM0DJR/NeuroLynQ-Case-Study-Banner-image.jpg</image:loc>
      <image:title>Case Studies | NeuroLynQ in use with IPSOS, GFK, Peabody Essex Museum and others</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/news-and-events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538749147444-MGQTV46M9MX34FHWMJ5V/News-and-Events-Banner-Image_-NeuroLynQ.jpg</image:loc>
      <image:title>News and Events | Keep up to date with NeuroLynQ |</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/contact-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537320707490-RLLN1G9SNXWCY619VLIM/samuel-zeller-4138-unsplash-1.jpg</image:loc>
      <image:title>Contact Us | Connect to learn more about NeuroLynQ, biometrics, ECG &amp; GSR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/solutions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538737435935-G55N8V4UX1FJ9JPK2GD8/Wearers-of-NeuroLynQ.jpg</image:loc>
      <image:title>Offerings | Purchasing NeuroLynQ | Focus Groups | Qualitative &amp; Quantitative studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538747664147-RCU4OIP3GOWM5BTKJI5O/Geoff-Looking-at-NeuroLynQ-Screen.jpg</image:loc>
      <image:title>Offerings | Purchasing NeuroLynQ | Focus Groups | Qualitative &amp; Quantitative studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538738505145-URFE1TXDPL0YN5F1JHO3/Group-Shot-of-Quant-Kit_NeuroLynQ.jpg</image:loc>
      <image:title>Offerings | Purchasing NeuroLynQ | Focus Groups | Qualitative &amp; Quantitative studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538747907556-FF2Z2NO7XVJJAPLK6I28/philly+td.gif</image:loc>
      <image:title>Offerings | Purchasing NeuroLynQ | Focus Groups | Qualitative &amp; Quantitative studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537782693568-8M11MZI68UAAIVT1JJBF/image-asset.jpeg</image:loc>
      <image:title>Offerings | Purchasing NeuroLynQ | Focus Groups | Qualitative &amp; Quantitative studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538737335972-0T31OZ5HPA22QWAHDEOV/Shimmer-NeuroLynQ-on-the-handjpg.jpg</image:loc>
      <image:title>Offerings | Purchasing NeuroLynQ | Focus Groups | Qualitative &amp; Quantitative studies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/neurolynq-science</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538020291167-SR649PT16EBNTHK1YD9H/NeuroLynQ-Data.jpg</image:loc>
      <image:title>NeuroLynQ Science | Understanding bometrics | System 1 system 2 explained | What biometrics measure</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.neurolynq.com/applications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537505321273-CHRGDB3ZSYERK907JM2U/Artboard+Copy+97icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - ethnography</image:title>
      <image:caption>Layer neuromarketing seamlessly into almost any type of ethnographic research. Provides recording of nonconscious responses overlaid on a video of what the participant saw or did. Allows ethnographic interviews based on the video and nonconscious responses so that the participant is not interrupted while they are performing their tasks. Having a video record allows for accurate timing of events. Results can be aggregated across participants through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537505342090-PE74O84RYYDQ83W4N7B0/image-asset.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - car clinics</image:title>
      <image:caption>Participants can interact with cars naturally while NeuroLynQ captures what they are looking at and their nonconscious responses. An ethnographic interview can be conducted immediately after the session based on the video and the nonconscious responses. Having a video record allows for accurate timing of events (e.g., time spent looking at certain features). Results can be aggregated across participants through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537505361187-ZU5Z9KP0PZUXUTNQ3ESN/Artboard+Copy+100icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - outdoor advertising</image:title>
      <image:caption>Participants walk freely while NeuroLynQ captures what they are looking at and their nonconscious responses. An ethnographic interview can be conducted immediately after the session based on the video and the nonconscious responses. Having a video record allows for accurate timing of events (e.g., time spent looking at a billboard). Results can be aggregated across participants through event marks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537505351046-OLSDS8P0OX9FMIWMKX1H/Artboard+Copy+99icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - shopper</image:title>
      <image:caption>Participants can go into a store completely unattended to shop naturally while NeuroLynQ captures what they are looking at and their nonconscious responses. An ethnographic interview can be conducted immediately after the session based on the video and the nonconscious responses. Having a video record allows for accurate timing of events (e.g., time in aisle). Results can be aggregated across participants through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537536242540-IZ24W7BPAX1K1RVKAZ34/image-asset.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - CONCEPT TESTING</image:title>
      <image:caption>Participants can be exposed to concepts including photos, text, and even physical items, individually or in groups, while NeuroLynQ records a video and the aggregate reactions of the group in real time. Once the exposure is complete, a traditional qualitative focus group can be run.  Biometric results from stimuli can be reviewed and even shared with participants within the same session. Multiple groups can be aggregated to achieve quantitative samples (~20 people) through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537536203746-6XLO8QBX1I6OTMDIUB4A/image-asset.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - FOCUS GROUP</image:title>
      <image:caption>Focus group participants can be monitored in real time, both on an individual and aggregate basis.  It is possible to determine how engaged the group is in real time and whether individuals are “tuning out” or engaging – even if they display no outward signs.  Common stimuli (e.g., products, advertising, media, etc.) can be evaluated.  Responses to stimuli can be aggregated across multiple groups to achieve quantitative sample sizes (~20 people) through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537536253092-H7S6ERKK065YZL01DVJI/Artboard+Copy+107icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - MOCK JURY TRIALS</image:title>
      <image:caption>Mock jury participants can be monitored in real time, both on an individual and aggregate basis.  It is possible to determine how engaged the group is in real time and whether individuals are “tuning out” or engaging – even if they display no outward signs.  Identifying which arguments, exhibits, etc. generate responses with the jury can be done continuously – both on a group and individual basis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537536213123-LZ2ELROQLZGB2Y4RZ7TA/Artboard+Copy+105icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - PRODUCT TESTING</image:title>
      <image:caption>Participants can be exposed to products individually or in groups while NeuroLynQ records a video and the aggregate reactions of the group in real time. Sensory responses (e.g., scent, taste, and feel) can be analyzed so long as participant interactions are synchronized. Once the exposure is complete, a traditional qualitative focus group can be run.  Biometric results from stimuli can be used to inform the discussion and even shared with participants. Multiple groups can be aggregated to achieve quantitative samples (~20 people) through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537536227672-795BZ7DPGZVL37N2WQJK/Artboard+Copy+108icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - AD TESTING</image:title>
      <image:caption>Participants can be exposed to video or still images individually or in groups while NeuroLynQ records a video and the aggregate reactions of the group in real time. Once the exposure is complete, a traditional qualitative focus group can be run.  Biometric results from stimuli can be overlaid on the original content to provide a high-quality deliverable and even shared with participants within the same session. Multiple groups can be aggregated to achieve quantitative samples (~20 people) through event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537540052915-0VYGUDHQWDUUBD2QH7P5/Artboard+Copy+101icons.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - Video Ad</image:title>
      <image:caption>Quantitative results on video ads can be obtained in a single session of 20 people or multiple segments can be tested with 45 people.  Aggregate results are presented in real time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537540072352-95MRG61NXWJVCU2LF9AS/image-asset.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - Long Form Content</image:title>
      <image:caption>Quantitative results on TV pilots, feature length movies, athletic events, or other long content can be obtained in a single session of 20 people or multiple segments can be tested with 45 people.  Aggregate results are presented in real time.  Analysis of the response to characters, scenes and other details can be easily generated via event marks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1537540062341-36PZWAP8FX7IDNRAJLB1/image-asset.png</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies | - Live Events</image:title>
      <image:caption>Up to 45 people can be tested in live events with aggregate results being generated in real time.  Since quantitative sample size is typically 20 people, multiple segments can be tested simultaneously.  Perfect for ad testing in large sporting events like the Super Bowl or World Cup.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a97063bee1759b4deb69aa3/1538982822330-1R9MD7EJM78W487RFOUT/NeuroLynQ-Applications-Banner-image.jpg</image:loc>
      <image:title>Applications | Video Ads | Product Testing | Ad Testing | Shopper Studies |</image:title>
    </image:image>
  </url>
  <url>
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