Shimmer Releases a new starter Essentials Kit Package, making integrating Neuromarketing tools more accessible when introducing Neuromarketing techniques

To coincide with our attendance at the in person return of the 2022 Neuromarketing World Forum, Shimmer is excited to announce the release of a new NeuroLynQ package, the Essentials Kit.

The Essentials kit contains all equipment and support needed to get started collecting high quality biometric data, GSR and ECG, for understanding the emotional response of an individual or small group to content in real-time.

The Essentials kit is designed exclusively for:

  • Small marketing firms looking to introduce biometrics with limited commitment

  • Companies currently applying neuromarketing techniques and considering using complimentary tools to existing neuromarketing techniques

  • Firms requiring short-term project-based work enhancing focus groups, surveys, and observation testing

Users can easily build up their kit portfolio.

  • Add additional NeuroLynQ Sensors - $/€400 per Sensor

  • Add x7 Days Software License - $/€1,000

  • Add Individual Participants - $/€100

With a starting price of $/€3,999 the Essentials Kit includes:

  • x6 NeuroLynQ Sensors

  • x7 Days Software License for 6 Participants

  • x1 Charging Base

  • x1 Year Analysis License

  • Web Training Provided

  • All Accessories Included

Once fully ingrained into your Neuromarketing processes and used for studies on a regular basis, more permanent software licenses can be purchased at a discounted rate.

Inbuilt Analytics

A key benefit of NeuroLynQ is the quick and easy to interpret analytics provided.

 

Live metrics highlight moments of arousal in realtime.

Video assistant allows for biometric traces to be overlaid on source stimuli. (Example Video)

 
 

More detailed post processing of data is facilitated in our Analytics module with easy session aggregation and segmentation, peak counting, z-scoring, and enhanced export features.

These advances enable neuromarketing researchers to integrate seamlessly data from multiple sessions conducted at different times and locations to create detailed studies. They can also define their own demographics and segments, allowing them to analyze the data in innumerable ways. The addition of z-scoring metrics permits the aggregation of GSR signals, providing a quantitative measure of arousal. Enhanced export features enable tailored exporting of segments, event marks, and summary metrics.

Contact Shimmer to learn how NeuroLynQ can enhance your Neuromarketing projects

Enda Feeney