Key Metrics derived from NeuroLynQ

Distinguished by 3 levels of response

None, Some or High

 NeuroLynQ metrics can be calculated in a real-time setup. Metrics are also calculated based on a five (5) second window allowing for near real-time output. Now moderators can identify spikes in interest of the audiece or participants removing the need for self-reports.
  Galvanic Skin Response (GSR)
Positive Slope - two thresholds
Some response is calculated above 0% in 5 second window
High response is calculated above 2% in 5 second window
Inflection Point: which is based on the slope aswell is noted as a 1% percent positive deviation from trend line in 5 second window 
HRV: estimated based on R-R interval range. If HRV is close to zero or above a certian threshold, it is classed as a response to Stimuli. 
Low (<3% variation) or High (>15% variation)

  Three levels of response
None (no GSR or HRV)
High (High GSR slope or Inflection AND HRV)
Some (GSR but no HRV)

  

12 Event Marker Summary Metrics

  Full Window (overall ad interest)
Total of some and high response (average and maximum))
High response (average and maximum)
First Five Seconds (ability to grab attention)
Total of some and high response (average and maximum)
High response (average and maximum)
Last Five Seconds (most likely time for branding)
Total of some and high response (average and maximum)
High response (average and maximum)

      