Key Metrics

 
Inflection Point.PNG

Provides 3 Levels of Response:

None, Some or High

  • All calculated based on a five second window
  • GSR
    • Positive Slope - two thresholds
      • Some response - above 0% in 5 second window
      • High response - above 2% in 5 second window
    • Inflection Point: 1% percent positive deviation from trend line in 5 second window
  • HRV: estimated based on R-R interval range
    • Low (<3% variation) or High (>15% variation)
  • Three levels of response
    • None (no GSR or HRV)
    • High (High GSR slope or Inflection AND HRV)
    • Some (GSR but no HRV)
Metrics Example.PNG

12 Event Marker Summary Metrics

  • Full Window (overall ad interest)
    • Total of some and high response (average and maximum))
    • High response (average and maximum)
  • First Five Seconds (ability to grab attention)
    • Total of some and high response (average and maximum)
    • High response (average and maximum)
  • Last Five Seconds (most likely time for branding)
    • Total of some and high response (average and maximum)
    • High response (average and maximum)