Many political analysts believe political opinions are based on emotions, not reasoning. That theory was tested out during Wednesday (19th February 2020) night's Democratic presidential debate on a group of students at the University of South Florida.
Read MoreSuper Bowl LIV is over, and the reviews are in. It was a great game. Close until the very end with a fourth quarter comeback. What could be better? We’ll tell you later. The question remains, who won? Not the game of course, they keep score for that, but the halftime show! Who generated more excitement, J-Lo or Shakira?
Read MoreFor the third year running, Shimmer a leading provider of medical grade wearable wireless sensors has been selected as the partner of choice for Ipsos' annual study measuring an audience’s nonconscious, real-time response to all the advertisements during the 2020 Super Bowl.
Read MorePoliticians from Ireland are less effective in connecting with Dublin voters on the emotional issue of Brexit than their counterparts in other countries, according to a groundbreaking study by cross-Atlantic Irish and U.S. partners.
Read MoreShimmer’s recent collaboration with the Peabody Essex Museum was featured on PBS station WGBH’s Open Studio with Jared Bowen.
Read MoreNeuoLynQ 2.0 adds additional analytical capabilities, drastically reducing the time time required for neuromarketing data analysis.
Read MoreThis upcoming performance and experiment will study the audience’s emotional response to Lifesongs.
Read MoreShimmer’s NeuroLynQ system was once again used to measure the emotional reactions of football fans during Super bowl LIII.
Read MoreLearn about Shimmer’s recent presentation at the Shopper Brain Conference 2018 in Amsterdam
Read MoreShimmer Research, Inc. is pleased to announce that its NeuroLynQ system has been awarded the Best New Wearable Technology Device by the IDTechEx Show!
Read MoreDublin 08th November - Shimmer Research, Ltd. proudly announced today that it monitored the psychological arousal of 90 people simultaneously, and in real time, using its NeuroLynQ Platform. This performance shatters the previous record of 45 people, also held by Shimmer’s NeuroLynQ system. This project was done as part of the production of Derren Brown: Sacrifice which was recently released by NETFLIX.
Read MoreDublin 22nd October 2018 – Geoff Gill, President of Shimmer Americas, and Dr.Tedi Asher, Neuroscience Researcher at Peabody Essex Museum (PEM) Massachusetts, will this year be presenting at the Shopper Brain Conference, Amsterdam on November 7-9th, 2018.
Read MoreGeoff Gill, President of Shimmer Americas and pioneer in the Neuromarketing industry talks to Bob Lederer the host of Research Business Daily Report (RBDR), on the challenges the neuromarketing industry faces and why neuromarketing, and particularly biometrics, will fundamentally change the marketing research industry in the future.
Read MoreWhen it comes to which advertisements trigger the greatest response in viewers, a recent GfK pilot looking at ads screened around a live World Cup game found that, on average, ads based around humour achieved a higher biometric response and a higher stated response that those themed around athletics, product benefits or emotional pull.
Read MoreShimmer Research, a leading provider of medical grade wearable wireless sensors, announced the addition of cutting-edge new features to the latest release of its NeuroMarketing platform - NeuroLynQ. This latest release comes after a series of updates and improvements to the Group Quantification software, which focuses on the rapid and continuous improvement of the user experience…
Read MoreShimmer is confirmed for the Advertising Research Foundation's flagship conference: CONSUMERxSCIENCE. This conference will focus on a deep understanding of consumer behavior/drivers of creative excellence with a scientific lens. Shimmer will be exhibiting both days of the conference, so we look forward to an exciting couple of days in New York City.
Read MoreBOSTON MA, February 7, 2018 - Shimmer Research, a leading provider of medical grade wearable wireless sensors, announced today its NeuroLynQ platform was used in a first of its kind study by Ipsos to measure the non-conscious response to all commercials during the 2018 Super Bowl in real time. Ipsos, a global market research firm, invited 45 football fans from both teams to watch the game in a theatre in New York City on Sunday, February 4, 2018. Each participant wore the NeuroLynQ sensor for the full duration of the game – over four hours. The sensors measured the galvanic skin response (GSR) of participants then wirelessly transmitted the data to a server which processed the data to generate a quick, read on the whole audience’s responses.
Read MoreShimmer will be in attendance at QRCA's 2018 Annual Conference. QRCA is a global association of the world's most innovative, collaborative and passionate market research professionals dedicated to maximizing the power of qualitative. This is Shimmer's first time attending this conference, so we are excited to see what it has to offer and meeting all attending!
Read MoreBoston, 17th July 2017 – register for a free webinar dedicated to introducing new methodologies for applied neuroscience. Shimmer will be joining HCD Research, one of the world’s leading marketing and consumer science companies and Interactive Video Productions, a leader in the field of innovative research technology labs to discuss what new methodologies are available to discover insight and understanding to a subjects complete response to media.
Read MoreDublin 02nd May - Tobii Pro, the global leader in eye tracking research solutions, has partnered with Shimmer and integrated their wearable wireless GSR (galvanic skin response) sensor into its software analysis platform, Tobii Pro Lab. By combining eye tracking with GSR, marketers, usability and academic researchers can link visual attention with arousal levels to get a fuller understanding of the emotional state and origins of stress.
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