A study undertaken by Shimmer Research and Harvard University, School of Public Health using Shimmer’s NeuroLynQ biometric platform has been featured in the NMSBA 2023 Neuromarketing Yearbook.

To coincide with our attendance at the in person return of the 2022 Neuromarketing World Forum, Shimmer is excited to announce the release of a new NeuroLynQ package, the Essentials Kit.

Partners will create true-to-life fan experience, use NeuroLynQ to measure emotional responses during the game, relay that real-time data to remote researchers

Shimmer’s NeuroLynQ solution will once again be used to monitor participants’ biometric responses to advertisements during the Super Bowl as they watch the game at a sports bar in New Jersey.

Shimmer’s NeuroLynQ system was used to analyze the nonconscious responses of a group of Republicans and a group of Democrats to compare their responses to President Biden’s joint address to Congress.

Geoff Gill, President of Shimmer Americas, recently sat down with Bob Lederer on the RBDR podcast to discuss the moves being made towards the standardization of critical neuroscience research elements.

Shimmer Research, a global leader in wearable technology for research applications, announced that it is expanding its partnership with IVP Research Labs and Schlesinger Group to include a turnkey NeuroLynQ@Home service.

NeuroLynQ@Home™ assesses participants’ emotional responses to a wide variety of entertainment, advertisements, marketing materials and other stimuli in their own home

IVP’s Bob Granito and Shimmer’s Geoff Gill teamed up to present at QRCA 2021. With their presentation titled “NeuroMarketing Made Easy“, Bob and Geoff outlined the benefits of NeuroLynQ and talked through various different use cases and applications.

IVP Research Labs, the leading provider of mobile marketing research labs, and Shimmer Research, a global leader in wearable technology for research applications, today announced the launch of IVP’s NeuroLynQ™ Service.

Shimmer recently partnered with Schlesinger Group, IVP Research Labs and HCD Research to study voters’ responses to both US Presidential Debates. Shimmers NeuroLynQ sensors were worn by the voters to track their second-by-second psychophysiological response to the debate - live and in real-time, pinpointing the most noteworthy moments. As you can imagine such a hot topic mixed with neuroscience generated plenty of interest.

Shimmer was invited to be part of a market research consortium to gauge voter neuro-reactions to the upcoming Presidential debates. As President Donald Trump and Democratic nominee Joe Biden faced off on stage, Shimmers NeuroLynQ Platform provide the biometric research sensors eliciting the viewers non-conscious response to the candidate’s statements and arguments.

The Vodafone Warriors and behavioural insights agency, NeuroSpot, used Kiwis love of sport to test subconscious emotional reactions to live event advertising and demonstrate the power of sponsorship. Using the trials and tribulations from a live Vodafone Warriors game, NeuroSpot tested audience members responses using Shimmer’s NeuroLynQ platform

As part of the Neuromarketing Science & Business Association (NMSBA) Digital Neuromarketing Expo, Shimmer’s Marketing Manager, Martina Donohue, outlines how we believe both traditional market research techniques and more contemporary neuromarketing methods need to be understood and used collectively to maximize market research.

Two prominent studies utilizing Shimmer’s NeuroLynQ solution have been featured in the NMSBA Neuromarketing Yearbook for 2020.

A core component of Shimmer technology across the Shimmer3, Verisense and NeuroLynQ platforms is the ability to access the full raw data. Learn why it is so important to access raw data in research and how almost all other wearable platforms fall short in this area.

In response to the global novel coronavirus (COVID-19) pandemic, Shimmer Research continues to actively monitor any factors that may impact our ability to meet our customer’s needs.

Shimmer’s NeuroLynQ platform will be exhibiting at the NMSBA Neuromarketing World Forum from April 1-3, 2020 in Los Angeles. We are looking forward to meeting all the attendees, please call by booth #7.

When it comes to determining who won a Presidential debate, methods include questionnaires, phone polling, and dial testing, where people turn a knob to register their feelings on certain questions.

But what if what logic was removed from the process and what someone felt could be measured as well?